A small studio for small shops

StoreSetter was started in 2026 by William Vazquez in Miami, Florida. It’s part of Blue Monday, the name William uses for his group of independent businesses, alongside the creative house Blue Monday Edition.

We focus on one thing: getting small online shops ready for customers. That means the unglamorous parts that decide whether a visitor buys: clear listings, honest policies, answers to the obvious questions, and replies the owner can send in seconds.

We’re new, and we’d rather show you real samples than make claims. Packages have fixed prices and written scope, and work is done with AI-assisted drafting and careful review against your facts.

Blue Monday is a brand name, not a registered company. StoreSetter is operated by William Vazquez as a sole proprietor.